What role do smartphone games play in GameHouse’s overall business strategy? We will look to stretch these boundaries over time too, but since we’re well known for our casual titles and we’re focused on helping our GameHouse users connect with us on mobile and social platforms, we will be sticking close to our casual legacy for now. Zombies illustrates the potential of “cross-over” titles that push the boundaries of the traditional casual gaming mold. Have you considered developing a slightly more complex title that bridges the divide between casual and ‘core’ games, like PopCap has done with Plants vs. However, for more puzzle oriented games like Collapse!, we look for games that effectively combine a mechanic with broad appeal, themes and art that appeal to a traditional casual audience, and a healthy sense of competitive challenge for more universal appeal. We want hidden object adventure games to be very compelling to our traditional casual audience. Beyond that things tend to get a little more genre-specific. We focus on the basics – a compelling core game play mechanic with excellent physics, a compelling theme or story, high quality artistic production values, and great first time playability. However, successful casual games tend to ramp the difficulty level or provide a range of difficulty settings so that the game remains challenging and keeps players engaged over time.Īre there any other ingredients you look for when developing or publishing games with mass appeal?
Casual games typically have simple mouse or touch-screen driven controls and the basic rules of game play are typically pretty simple so that players can feel successful in their first engagement. What role do you think difficulty plays in the success of a casual title?Ĭasual games have historically been easy to learn but difficult to master. However, we’re seeing the demographic broaden to include younger players as well with an equal balance of male and female players on mobile and social platforms.
Doodlejump ds Pc#
The PC download market has been predominately women who are 35 and over.
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